About us

Adapt and overcome.

Adapted Physiques is a Canadian-based, family-run online coaching brand. Two coaches, one standard: honest coaching that changes how you look, how you feel and how you live.

Intelligence is the ability to adapt to change.
Stephen Hawking
Our story

Why we're "Adapted."

The name comes from that idea. Bodies adapt. So do people. Stress, sleep, a new baby, a promotion, a plateau: life changes constantly, and a plan that can't change with it fails. Ours is built to adapt.

Tony started coaching more than 15 years ago, prepping athletes for the stage and coaching other coaches. Ashley brought her own transformation, her time on stage and her experience coaching women through every season of life, including after pregnancy. Together we built Adapted Physiques and the Adapt Now app so every client gets real coaching from people who've done it.

Today we keep the roster small on purpose. When you join, you're coached by one of us, not passed along.

Coach Tony
Your coaches

Meet the team.

Coach Tony
Founder · Master Coach · 17+ years

Coach Tony

  • Contest prep and peak week specialist
  • Conditioning specialist and master trainer
  • Sports nutrition coach
  • Social media growth and brand building

Instagram: @anthoniefallone

Coach Ashley
President · Women's Coach · 8+ years

Coach Ashley

  • Lifestyle and transformation coach
  • Women's fat loss and body recomposition
  • Post-pregnancy ("mommy makeover") coaching
  • Bikini competitor

Instagram: @ashhyfit

Who we work with

Built for driven people.

Lifestyle clients

Look better, feel better, keep it.

Competitors

First show to pro qualifier.

Athletes

Body composition for performance.

Executives & entrepreneurs

High output, little time. We plan for it.

Limited spots each month

Ready to meet the new you?

Apply in about three minutes, then pick a time for your free strategy call with Coach Tony or Coach Ashley. No pressure, no commitment.

Apply for coaching →